Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin ...

This follows Primark's promotion of its Unstoppable campaign on Instagram, highlighting the mental and physical health benefits of working out. This article may contain affiliate links that ...

Fashion fans love Primark's jumpers — it's no secret. The retailer's £17 crew-neck jumpers are all over social media, where they've become something of a viral sensation. "The best jumpers," as ...

Twilight enthusiasts, it's time to revisit Forks, Washington, with Primark's latest movie merchandise. Whether you're rooting for '#TeamJacob' or '#TeamEdward', there's something for every fan in ...

Primark shoppers have revealed they swear by an £18 backpack that's "ideal for hand luggage." The quilted backpack, which is available in black, beige or leopard print, received high praise after ...

Specifically, green is emerging as the go-to colour of the moment, and it's particularly evident in Primark's newest collection. Alongside a fresh and vibrant homeware range, Primark has unleashed ...

PRIMARK has launched another themed cafe for hungry shoppers - and this time you can step into the world of the Simpsons’ Springfields. The budget retailer has launched tasty treats themed on ...

Primark sales slumped heavily in the UK in the run up to Christmas as “cautious” shoppers cut back their high street spending. Like for like sales at the discount fashion chain were down 6.4% ...

Primark shoppers have been searching their local stores to get their hands on a viral set of pyjamas. These cosy-looking items could easily have been taken from the set of a highly popular Netflix ...