Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Primark shoppers have revealed they swear by an £18 backpack that's "ideal for hand luggage." The quilted backpack, which is available in black, beige or leopard print, received high praise after ...

Fashion fans love Primark's jumpers — it's no secret. The retailer's £17 crew-neck jumpers are all over social media, where they've become something of a viral sensation. "The best jumpers," as ...

Twilight enthusiasts, it's time to revisit Forks, Washington, with Primark's latest movie merchandise. Whether you're rooting for '#TeamJacob' or '#TeamEdward', there's something for every fan in ...

“Primark has always stood for making affordable fashion accessible for everybody and every body. There are millions of people in the UK today whose needs aren’t being met on the high street.

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Pippa Middleton is the middle child of Carole and Michael Middleton and the younger sister of the Duchess of Cambridge. She was Kate's maid of honour on her wedding day to Prince William in 2011 ...

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Becky meets the first person to walk the coast of the UK, entirely by foot.

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