As the global marketing industry gears up for another year of seismic shifts, The Drum gathered together five thought leaders ...

After opening his mystery bag, customer Nick Ball stormed back into the supermarket to complain that the its contents was ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Fashion fans love Primark's jumpers — it's no secret. The retailer's £17 crew-neck jumpers are all over social media, where they've become something of a viral sensation. "The best jumpers," as ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Twilight enthusiasts, it's time to revisit Forks, Washington, with Primark's latest movie merchandise. Whether you're rooting for '#TeamJacob' or '#TeamEdward', there's something for every fan in ...

Primark's jumpers are a serious hit with fashion lovers this season. The retailer's £17 oversized jumpers have taken over social media, where fans have praised them as "the best." Now, fans have ...

In another exciting update from Primark, Twilight fans are in for a treat. The store has recently launched its own range inspired by the popular movie series. Between 2008 and 2012, Twilight ...

Twilight fans can return to Forks, Washington, thanks to Primark's new merch range. Whether you're '#TeamJacob' or '#TeamEdward', Primark's got something for you. On TikTok, @Prmrkliverpool ...

BRITISH mum-of-22 Sue Radford took fans along with her on a mega Primark haul, where she nabbed stunning shirts, jumpers and jackets. The glam mum took along daughters Aimee, 18, and Tillie ...

British retailer Marks & Spencer said on Thursday that Richard Price, the boss of its clothing and home division and a key ...