Primark fans have hailed the "amazing" and "forward thinking" new range of adaptive clothing designed to allow people to ...

Following the debut of adaptive women’s underwear in 2024, Primark has expanded its offerings of clothing for disabled people ...

LONDON — Primark has teamed with Victoria Jenkins, the founder of Unhidden Clothing, on a 49-piece adaptive clothing range for men and women that will go on sale from Jan. 28. The collection will be ...

Primark’s adaptive clothing range has been thoughtfully designed in collaboration with disability ... [+] organisations and consumer focus groups. Features such as easy-to-use fastenings ...

Clothing ranges made specifically to work alongside additional needs like stoma bags and wheelchair use are few and far between. When they are, it’s a godsend the government could only wish to emulate ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Associated British Foods (ABF.L) downgraded the annual sales guidance for its Primark budget clothing business on Thursday ...

To support the launch, Primark also shared new research commissioned by the ... 75% find it difficult to find accessible clothing and 80% added that they feel excluded from buying fashionable clothes.

Last week, Primark launched a permanent range of adaptive clothing, which follows its introduction of adaptive underwear in January 2024. Shani Dhanda is an inclusion accessibility specialist and ...

Primark has unveiled its new adaptive clothing collection that has been created in partnership with adaptive fashion designer and disability advocate, Victoria Jenkins. The move follows last year’s ...