The fashion retailer's take on a popular jacket trend that's inspired countless designers could save shoppers hundreds ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin ...

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Primark customers are buzzing after the retailer launched a 'classy' trench coat that could easily be mistaken for a pricier designer brand. The budget-friendly store has wowed shoppers with its ...

Primark is selling a £5 tomato-scented candle that reminds fans of an £85 candle by designer label Loewe. Fragrance fans were quick to spot Primark's new candle in stores, and many were keen to ...