Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

FASHION Editor Clemmie Fieldsend is sick of seeing cartoon clothing on grown-ups and asks psychologist Emma Kenny why adults ...

Customers have been flocking to social media to share their excitement over Primark's 'cute' range they didn't know existed ...

Primark fans are going crazy for a new set of Hello Kitty pyjamas that they say are "cute", with people getting "obsessed" with them. The pink pyjamas are on sale soon at stores under the budget ...

Many were unaware of Primark's stationery collection, which might be the best-kept secret among enthusiasts. In good news for bargain hunters, Emma Jayne, known as @Emjayneee on TikTok, let stationery ...

In other Primark-related news, shoppers have spotted this season's newest homeware, and it appears to be inspired by a common fruit. One item that caught attention was a £5 tomato-scented candle that ...

Primark is known for reviving nostalgic memories with its themed character clothes for adults. The high street store recently dropped a huge range of Hello Kitty clothing as well as Disney lines too.

We've had Shrek, The Grinch, Hello Kitty and more - and now Primark is launching cafes themed around The Simpsons. The cafes, featuring food and decor based on the animated American sitcom ...

The mall in Market East isn’t King of Prussia, said several local shoppers, but it’s a good-enough place to shop, eat, take a ...

Primark has launched a new £3 moisturising lip buff that's causing a stir among beauty enthusiasts, with some comparing it to REFY. The brand's beloved lip buff, priced at £16, is a favourite ...