The Irish brand - known in the UK for its cheap yet trendy clothing, make-up dupes and knick-knacks like stationery - is suffering a 'slump'.

FASHION Editor Clemmie Fieldsend is sick of seeing cartoon clothing on grown-ups and asks psychologist Emma Kenny why adults ...

Primark fans have gone crazy for two new dressed unveiled by the budget retailer in time for Christmas parties this year. The fashion giant has dropped a first look at the dresses on their social ...

The dress getting plenty of attention is Primark's Corset Tie-Back Mini Dress ... Baileys as long as you do one thing For anyone with a Christmas party coming up, this frock might be the perfect ...

“I bought these shorts to wear under skirts or dresses,” one said ... Supplied NEED a quick fix after overindulging at Christmas? F&F’s waist-cinching top works wonders for all occasions.

Primark shoppers have been blown away by one particular dress they're describing as the 'dress of the moment'. Fans of 90s TV sitcom Friends have also drawn comparisons between the dress and ...

Primark shoppers have been blown away by one particular dress they're describing as the 'dress of the moment'. Fans of 90s TV sitcom Friends have also drawn comparisons between the dress and Rachel ...

Primark shoppers are going wild over the store's £14 'dress of the moment.' Many are even likening it to something Rachel Green, portrayed by Jennifer Aniston, would wear in the beloved 90s ...

Primark customers are raving the store's £14 'dress of the moment'. Some even compare it to something Rachel Green, played by Jennifer Aniston, would wear in the popular 90s sitcom Friends.

The group said Primark’s total sales grew 2 per cent over the 16 weeks to Jan. 4, its fiscal first quarter, helped by new store openings. However, on a like-for-like basis they fell 1.9 per cent ...

Specifically, green is emerging as the go-to colour of the moment, and it's particularly evident in Primark's newest collection ... meeting or layer it over a dress for a chic evening look ...