Primark has confirmed that it will be opening its first ever standalone homeware store this year. The high street retailer has confirmed that the store - which will open in Belfast city centre in ...

Currently, there are 29. In the following Q&A, Federico explains how Primark is investing more in marketing to support its U.S. expansion and drive brand awareness among Americans. Primark ...

Primark launched its first brand campaign in the U.S., titled “That’s So Primark.” Primark’s foray into the U.S. seems opportune, tapping into the vast trading down by Americans to lower price points ...

Federico also reports to Kevin Tulip, president of Primark U.S. In August 2024, Primark launched its first brand campaign in the U.S., titled “That’s So Primark.” Primark’s foray into the U.S. seems ...