Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Federico also reports to Kevin Tulip, president of Primark U.S. In August 2024, Primark launched its first brand campaign in the U.S., titled “That’s So Primark.” Primark’s foray into the U.S. seems ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Primark shoppers have revealed they swear by an £18 backpack that's "ideal for hand luggage." The quilted backpack, which is available in black, beige or leopard print, received high praise after ...

Primark customers have been raving about an £18 backpack that's "ideal for hand luggage". The quilted bag, available in black, beige, or leopard print, has received rave reviews after Primark ...

Fashion fans love Primark's jumpers — it's no secret. The retailer's £17 crew-neck jumpers are all over social media, where they've become something of a viral sensation. "The best jumpers," as ...

A newly developed machine learning model makes reliable strength predictions in carbon fiber-reinforced steel columns, according to a news release by Seoul National University of Science & Technology.

Not all the brands are widely sold in the UK. Chlorate, which can cause iodine deficiency, is a by-product of chlorine disinfectants widely used in water treatment and food processing. We ...