Pete Davidson had shown the extent of his tattoo removal process in a new set of images for LA fashion house Reformation's Valentine's Day campaign.

Davidson has been unveiled as the retailer’s “boyfriend,” just in time for Valentine’s Day. The pair have launched a collection that features “Official Boyfriend” and

Pete Davidson ’s tattoo-removal photos are a sight to behold. Seriously, for longtime fans of the comedian who have kept tabs on his career—from Saturday Night Live newbie to certified leading man—the images of Davidson in nothing but his underwear for Reformation’s Valentine’s Day ad campaign are nothing short of shocking.