The comedian and former “Saturday Night Live” cast member is the “official boyfriend” in Reformation’s new Valentine’s Day campaign. In a video shared by the company on social media, Davidson explains he’s been coming into Reformation stores being “the perfect boyfriend” for the past few years.

Comedian Pete Davidson recently starred in Reformation's Valentine's Day ad campaign and debuted a new tattoo-free look. Davidson, the former Saturday Night Live star was once well known for his tattoos, many of which had been dedicated to his high-profile former girlfriends. But he has now decided to go tat-free.