The success of Paul Masson California Carafes since their launch in the summer of 1980 in itself provides a fascinating and powerful case history. The purpose of this paper however is to demonstrate ...

Paul Masson wines were begun by French immigrant Paul Masson in 1895 on the site of the Mountain Winery, where the summer music and theater series is held. Masson died in 1940, three years before ...

In 1975 Paul Masson—a California winery owned at the time by Joseph E. Seagram & Sons and purchased in 1992 by Canandaigua Wine Co., Inc.—launched the largest advertising campaign in its history.