In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour ...

Chess: D Gukesh, freshly crowned World Champion and Khel Ratna awardee, returns to the board in the Tata Steel Chess ...

Puma rebrands as PVMA in tribute to badminton star PV Sindhu, celebrating her sports achievements and global impact.

Besides socio-cultural taboos, three players from India’s first-ever women’s team at the Kho Kho World Cup have battled economic hardships to get to where they are today ...

The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic ...

Five Indian sportswomen have been nominated for this year's BBC Indian Sportswoman of the Year award. Now the public can have their say in who will lift the prestigious award on 17 February.

PUMA India changed the spelling of its brand signage in various stores to ‘PVMA’, leading to speculation that it could be a spelling mistake.