However, DOOH advertisements cannot be blocked or skipped. Additionally, such ads quickly draw attention and are often hard to ignore. For instance, people taking the elevator usually do not have ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum ...

"As marketers, we operate in an era of unprecedented challenges," said Khan. "DOOH at mom-and-pop shops is a game-changer, reaching customers at the point of retail transactions." Drabir Alam (We ...

As the advertising landscape undergoes a digital revolution, Fahim Batliwala, Founder of Simca Advertising, takes a deep dive into the evolution of Digital Out-of-Home (DOOH) advertising in India.

“Heavy vehicles which are travelling to other States are being slapped with heavy fines for not having a PUC certificate,” he said. Mr. Nanthagopal said as the PUC certificates could not be ...

Today, February 25th, 2025, JCDecaux México, a subsidiary of the world’s leading outdoor advertising company, is proud to announce the results of a successful programmatic digital-out-of-home (DOOH) ...

In an increasingly digitised world, advertisers are more frequently discussing the combination of traditional static billboards and print signage with digital out-of-home (DOOH). DOOH is emerging ...

Digital out-of-home (DOOH) advertising is gaining momentum in India’s advertising landscape. While it remains a small portion of the total out-of-home (OOH) ad spend, it is making significant inroads ...

Establishing a dominant presence in the digital out-of-home (DOOH) media space requires more than just investment. It demands a clear vision, resilience, and the ability to innovate. Matthew Dearden, ...

Jaguar Land Rover’s (JLR’s) Defender has launched a digital-out-home (DOOH) campaign to enhance brand awareness and drive engagement towards the Defender – in partnership with Hypermedia, media agency ...

PriyoShop, Bangladesh's leading B2B marketplace, has officially launched "ChutneyAds by DigitSpark," a cutting-edge Digital Out-of-Home (DOOH) advertising platform to revolutionise brand visibility ...