The U.S. local advertising market is projected to reach $171 billion in 2025, according to BIA Advisory Services’ latest ...

Ease of use and affordability are the leading factors driving viewer engagement with ad-supported content. In an environment ...

A study by Asia Video Industry Association talks of the untapped potential for advertisers in the premium OTT space ...

Here’s When The Film Will Be Streaming ...

So, Google and Meta are not the only valued advertising platforms as retail media and over-the-top (OTT) video streaming platforms draw a big chunk of ad money. Retail media includes e-commerce ...

Following its recent merger, JioHotstar aims to provide actionable ad insights to advertisers ahead of Tata IPL 2025 through this partnership.

Advertisements on streaming platforms during live cricket matches result in better engagement and focus compared to other platforms, as per a study by JioStar in collaboration with Neurons Inc ...