Netflix to launch AI-powered product placement ads in shows by 2026, marking a major shift in its ad strategy.

Online - Streaming services are not just delivering movies and shows; they are constantly studying what viewers watch, like, ...

For brands, the development offers a rare opportunity - a chance to reach users in a brand-safe, premium content environment ...

Ad activities outside the Media & Entertainment vertical outperformed the U.S. OTT ad market. The company has improved its ad measurement capabilities through integrations with platforms like ...

In a press release, the OTT platform said, "Prime video movies and TV shows will include limited advertisements. This will ...

Amazon Prime Video India will introduce limited advertisements in movies and TV shows from June 17, 2025, while also offering ...

Amazon Prime Video, one of the leading OTT streaming platforms, announced a new ad-free subscription plan for users on Tuesday.