OTT subscription business is on a decline. Ad supported streaming grew by 21% in 2024. Platforms are chasing rapid growth.

“Performance metrics for OTT platforms go beyond just paid subscriptions, with metrics such as engagement rates, average watch time, retention, and ad revenue. Apart from SVoD (subscription ...

Grappling with declining subscribers and churn rates, OTT platforms turned to innovative monetisation strategies. One of the most significant innovations was the introduction of pause ads.