For those who need a visit to the siren — no, the logo mascot is not a mermaid ... returning Starbucks lovers will be enticed to linger a while with these changes. Read the original article ...

Starbucks’ logo was designed as a twin-tailed mermaid and underwent significant changes in the 90s. This was when it evolved from being a small coffee chain in one region to becoming an international ...

The Starbucks menu on its mobile ordering system is being changed to streamline service and reduce the strain on its baristas. The Seattle coffee giant confirmed to the “Today Show” that it ...

When the original Starbucks opened in Seattle, customers would spend hours in the small café sipping freshly brewed coffee beans in ceramic mugs as a relaxing reprieve from the bustling Pike ...

By Julie Creswell Since taking over as chief executive of Starbucks last fall, Brian Niccol has tried to come up with fixes for the many challenges facing the coffee giant. One of his top goals ...

Is Starbucks (SBUX) a Buy, Sell, or Hold? The Sequel is Never as Good as the Original Starbucks’ Q4 2024 results weren’t as bad as expected, which has got investors hopeful about a turnaround ...

Starbucks is offering a rare perk on Monday: free coffee. Under CEO Brian Niccol, the coffee chain has drastically reduced its deals and giveaways in an attempt to boost its bottom line.