OXFORD — Ole Miss basketball had its best crowd of the season on Saturday against LSU. The crowd counted for more than just a homecourt advantage. The Grove Collective partnered with Funkys ...

Times are changing in college athletics, and the Ole Miss Rebels are working to remain ... with the world of The Grove Collective," Beard said. "Those games bring a lot of opportunity.

The final score wasn't the only win the Rebels gained that night, however, as The Grove Collective NIL initiative also earned a big payday. According to Ole Miss Athletics, local bar Funkys ...