Since then, many have become curious to know why the British automobile brand opted for this new logo, instead of revamping the old. Jaguar will be heading into the new year with a focus on its ...

The new bespoke logo, written as JaGUar ... "intentional" as it looked to create a barrier between the old models and the new Jaguar vehicles. "We need to change people's perceptions of what ...

And in 2024, the nearly century-old Jaguar made major moves to ramp ... which also included an updated typeface for Jaguar's iconic logo, a redesigned leaping-jaguar mark, and a new creative ...