Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.

Jaguar has pledged to become an all-electric automaker starting in 2025, with production of all combustion cars ceasing early in 2024. The brand has launched an all-new identity for its future as ...

Jaguar's own design team said it was sidestepped as part of the rebrand and has expressed concern with the result.

Certainly, the Jaguar Type 00 eschews its past design glories. Mr.choppers on Wikipedia - CC BY-SA 3.0 It’s a bold, dramatic design statement, being both stunning and provocative. Its plain ...

The Jaguar I-Pace has already beaten Audi, BMW and Mercedes-Benz. It’s a Tesla-fighter, a fully electric premium-brand car to ...

Romania saw the largest percentage decrease in new fully electric cars registered in 2024, a nearly 33% drop, according to ...