Over the past 20 years, the pace of digital advertising growth has far outpaced that of traditional media. Digital ad spending as a percentage of total ad spending has increased from 40% in 2016 to 70 ...

TEGNA expects total revenue to decline 18%-20% year over year in Q3 2025 due to the cyclical absence of political and Summer Olympic advertising. Advertising is expected to be in the low double to mid ...

The Advertising Act lays out restrictions, rules and oversight mechanisms for marketing. On paper, everything seems to be in ...

With streaming now representing more than 40% of its total upfront volume, the entertainment giant is looking to gird itself ...

In physical stores, first-party data can be harder to collect, which can make personalization more challenging. Loyalty ...

Bell Media announced today new, more flexible terms across TV, Audio, Digital, and Out-of-Home (OOH), making it easier for ...