But Netflix is hoping to improve the personalized experience even more, by delivering movie or TV show trailers that are more suited to your taste. To further explain this, the US Patent and ...

Televisions are starting to deliver personalized content for every member of the household. User profiles, a feature pioneered by streaming platforms like Netflix and Disney+, are now the norm, ...

Netflix shares have surged 14.26% since October, driven by a strong Q4 content slate and AI-driven optimization. AI enhances content personalization and production, boosting subscriber growth and ...

Dhaval Ponda at Tata Communications explains how sports streaming, AI, VR, AR and other tech innovations will impact sports ...

In the digital age, personalization has become a key element for the success of streaming platforms. Netflix, the undisputed leader in this field, has embraced artificial intelligence (AI ...

2025 will be a pivotal year that shapes the trajectory of the streaming ecosystem and who the likely winners and losers will ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

Instead of airing on a traditional network, the Super Bowl, says UVA Darden School of Business professor Anthony Palomba, ...

Amazon Prime is expected to remain at the core of Amazon’s business strategy, continually evolving to meet consumer demands.