From Netflix and YouTube to NBC and Disney, the NBA and NFL and dominated the pitches to advertisers, with entertainment ...

An NFL game to be followed by a primetime NBA doubleheader. The post Amazon Bets Big on Black Friday With NFL-NBA Tripleheader appeared first on Front Office Sports.

Prime Video is betting that the addition of the WNBA and new ad tech can help its sports offerings stand out from linear-focused competitors.

NBC kicks off its NBA and WNBA coverage starting October under an 11-year agreement. A new sitcom stars Tracy Morgan and Daniel Radcliffe.

Alison Levin tells TheWrap the media giant is monitoring the impact of tariffs on upfront spending, but is "focused on what we can control" ...

Amazon’s Prime Video has been working on its holiday ad game. After debuting an NFL game on “Black Friday” in 2023, the streaming giant plans to add NBA games to the mix, bolstering its efforts to woo ...

“The NBA is going to ... in a significant chunk of ad dollars for most major media outlets. Amazon will work to connect its Black Friday sports coverage with a Christmas Night NFL game it ...

Similar to other premium live sports the audience to NBA regular season games this season dropped by 2%. The ratings highlights were on Christmas and the last two months.

Kyrie Irving is almost certainly not going to be ready to make his season debut. The NBA’s Christmas lineup was already going to be missing some stars. And then ... there's COVID-19. The virus ...

While Dončić has not played since Christmas with a left calf injury ... 5 instant reactions to AD-Luka trade Two All-NBA players have been swapped for each other in the middle of the season ...

Between the Christmas game and the trade on February 2, Doncic missed 19 games for the Mavericks. According to NBA insider Marc Stein, Doncic had been targeting February 8 expected to make his return.