New York State uses weak evidence to impose costly mascot bans on schools.

Fans have been left stunned to learn Ronald McDonald's purple blob best bud isn't an alien, nugget or the remnants of a milkshake.

Before Totoro became Studio Ghibli’s cuddly mascot, he had a much darker origin hidden in an early version of Princess ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

The American Athletic Conference has announced a major rebrand that includes a new mascot. On Monday, the American Athletic Conference announced that its name has been formally changed to the ...

A big burn scar covers the school’s mascot logo on the 50-yard line of their field. The area has been charred and melted from what the school believes was an intentional fire.

The University of Utah says it’s worried its block U symbol isn’t distinct enough — so it’s now moving to a new logo.

Range Rover now has its own logo for the first time. The luxury automaker is unveiling a sleek new look as it gears up to launch its first electric SUV later this year.

The U.S. Department of Education has launched an investigation into the Connetquot school district for "actively taking steps to erase its Native American mascot and imagery," the federal agency ...

The Detroit Red Wings revealed their centennial logo, celebrating 100 years of the team this upcoming season.

The Orange City Schools now has an official Lion logo that can be used districtwide. It was approved Monday by the Orange Board of Education.

Mascots are key to ramping up the crowd, which Big 12 team has the best hype man?