Bitcoin-maximalist and business intelligence firm MicroStrategy (MSTR) has rebranded as Strategy, unveiling a new identity ...

The company, now doing business as Strategy, wants to highlight its “unique position as a Bitcoin treasury company.” ...

MicroStrategy Inc. (NASDAQ:MSTR) has officially rebranded as Strategy, reflecting its sharpened focus on Bitcoin (CRYPTO: BTC ...

Michael Saylor is apparently done thinking small. The founder and CEO of MicroStrategy announced Wednesday that his company would be dropping the “Micro” from its name, instead operating as Strategy.

Strategy – with a Bitcoin symbol on its logo – further emphasizing the company's commitment to its $BTC treasury strategy ...

MicroStrategy has officially rebranded as Strategy, marking a major shift in its identity while reinforcing its focus on ...

MicroStrategy is changing its name to reflect its transformation from strictly a software firm to the self-described "world's ...

MicroStrategy announced a splashy rebrand Wednesday that underscored its commitment to serve as a bitcoin holding company.