MicroStrategy — a business intelligence firm and Bitcoin treasury company — has rebranded to “Strategy” and adopted a Bitcoin-themed visual marketing scheme. According to the Feb. 5 ...

GameStop may invest in Bitcoin, mirroring MicroStrategy’s rebrand. CEO Ryan Cohen’s ties with Michael Saylor hint at a major shift.

The Tysons tech company formerly known as MicroStrategy has a new moniker: Strategy. In addition to announcing a new name, the Bitcoin behemoth chaired by Michael Saylor unveiled Wednesday a new logo ...

Rebrand comes with major risks as cryptocurrency's huge role could be viewed as a ‘distraction’ by firm’s customer base, ...

Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below. MicroStrategy Inc. (NASDAQ:MSTR) has officially rebranded as Strategy, reflecting its sharpened ...

The rebrand was "a natural evolution" as it seeks to integrate bitcoin — the world's biggest and best-known cryptocurrency — ...

The company unveiled a new logo featuring a bold“BTC” symbol, reflecting its strategic shift towards focusing on Cryptocurrency holdings. This move comes as MicroStrategy continues to embrace ...

Bitcoin-maximalist and business intelligence firm MicroStrategy (MSTR) has rebranded as Strategy, unveiling a new identity centered around Bitcoin.The rebrand features a stylized “B” logo and ...

MicroStrategy Inc. MSTR has officially rebranded as Strategy, reflecting its sharpened focus on Bitcoin BTC/USD and artificial intelligence. The company's new logo features a stylized "B ...