The company, now doing business as Strategy, wants to highlight its “unique position as a Bitcoin treasury company.” ...

MicroStrategy, the business intelligence firm and Bitcoin treasury company co-founded by Michael Saylor has rebranded to ...

Strategy – with a Bitcoin symbol on its logo – further emphasizing the company's commitment to its $BTC treasury strategy ...

Bitcoin-maximalist and business intelligence firm MicroStrategy (MSTR) has rebranded as Strategy, unveiling a new identity ...

MicroStrategy Inc. (NASDAQ:MSTR) has officially rebranded as Strategy, reflecting its sharpened focus on Bitcoin (CRYPTO: BTC ...

GameStop may invest in Bitcoin, mirroring MicroStrategy’s rebrand. CEO Ryan Cohen’s ties with Michael Saylor hint at a major shift.

The rebrand was "a natural evolution" as it seeks to integrate bitcoin — the world's biggest and best-known cryptocurrency — ...

Strategy, formerly MicroStrategy, bolstered its Bitcoin holdings to 478,740 BTC with a $742M purchase of 7,633 BTC at an ...

MicroStrategy is changing its name to reflect its transformation from strictly a software firm to the self-described "world's ...