Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

Selling Lycra in Texas in the late 1980s was a much tougher pitch than selling the latest Nike Air Force 1s, and far less lucrative. Still, one particular Michael Jordan tracksuit line paid off ...

The rapper's disruptive spirit has propelled him to chart and touring glory — and with his branding savvy, the former ball ...

Anthony Edwards doesn’t consider himself a superstar.

The Los Angeles Lakers aren't the only brand that stands to benefit from acquiring former Dallas Mavericks star Luka Dončić.

Ad Patina Nike has made plenty of notable sneakers over its 60-year existence. So, how do you separate the good ... most famously known for his work on the Air Jordan III – XX and less famously known ...

NBA All-Star weekend served up a DQ in the skills competition, a surprising winner in the 3-point contest, and eye-popping ...

Now Nike is joining some academics in pushing ... wanted its storied athletic department, that of Michael Jordan, Lawrence Taylor and Mia Hamm, dissolved. She asked a colleague what the difference ...

Carter was next. And he decided, on the spot, to junk the easier first dunk he’d planned to do for the more dangerous 360. “I ...

For four decades, NBA legend and former Chicago Bulls shooting guard Michael Jordan has proven himself to be just as unstoppable ... a slick marketing move by Nike turned the challenge in an ...