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Boasting more than three million followers online, influencer and designer Matilda Djerf rose from humble beginnings to an ever-growing empire at the age of 27. It all started in the small town of ...

Amidst these financial struggles, we are witnessing a shift reflecting the unattainable lifestyle of the elite. fitted pinstripe suits and tailored trousers, linen blend shirts and cashmere jumpers; ...

Founded by Swedish influencer Matilda Djerf, her namesake fashion label Djerf Avenue embodies the Scandi minimalist aesthetic – think neutrals, unstructured trousers and Nineties-style cuts.

On Tuesday, Matilda Djerf has apologized publicly after several former employees accused her of bullying and creating a hostile work environment, saying she had “failed” as a leader and ...

Having recently collaborated with Danish fashion royalty Amanda Djerf (who you might recognise as the sister of icon Matilda Djerf aka founder of Djerf Avenue), as well as influencers such as ...

The Djerf Avenue founder, who has over three million Instagram followers, came under fire after 11 anonymous current and former employees of the clothing brand accused Matilda of bullying, fat ...

Only this month, a 10-day Djerf Avenue pop-up store in London had shoppers queueing down the street to buy wardrobe staples such as oversized blazers, simple T-shirts and high-wasted trousers.

Djerf Avenue founder Matilda Djerf has responded to the allegations levelled by former employees about an alleged toxic working environment. The 27-year-old CEO took to Instagram to address the ...

A Swedish influencer, she began a fashion brand, Djerf Avenue, in 2019 through which she sold glorified basics – think grey trousers and simple button-up shirts – to a growing and devoted fan ...

Swedish influencer and fashion brand founder Matilda Djerf has apologised and responded to allegations from former employees who say she led a toxic working environment at her brand, Djerf Avenue ...