Swedish social media influencer and fashion brand founder Matilda Djerf has responded ... glassy skin and polished style, Djerf has totted up over three million followers on Instagram and her ...

But it’s a major move given Djerf has built her empire on Scandi style, of which her immaculate blonde blow-dry is an aesthetic centrepiece. Matilda Djerf’s hair is the most searched thing about her, ...

Djerf Avenue fans are flocking to Primark for fruit-themed sleepwear and night-time essentials. For fans of Matilda Djerf's brand, nothing will compare to Djerf Avenue's beautiful robes and cosy ...

In an Instagram post on Tuesday, Matilda Djerf said she was “genuinely sorry” to anyone she has “hurt or let down” after the tabloid, Aftonbladet, reported employees at her company had ...

In an Instagram post on Tuesday, Matilda Djerf said she was “genuinely sorry” to anyone she has “hurt or let down” after the tabloid, Aftonbladet, reported employees at her company had experienced or ...