INFLUENCER Matilda Djerf has set social platforms alight with her effortless looks and beauty. The Swedish stunner has become a star after she started sharing some of her style tips and techniques ...

An icon of the 2020s: Matilda Djerf. (Credit: Instagram) Her brand Djerf Avenue has been operating for a while, but this occasion marks the label’s first catwalk show. The big launch celebrated Djerf ...

If you don’t know Matilda Djerf by name, you might know her by her hair. Blonde and thick with swoopy bangs, Ms. Djerf’s hair has inspired many TikTok-motivated haircuts in recent years. A ...

Matilda Djerf launched her namesake fashion line, Djerf Avenue, in 2019. But she's been dreaming up hair products since she was a kid, raiding bathroom cabinets to scan product labels.

It’s the craziest feeling, but it’s so much fun. It’s my dream.” Matilda Djerf behind-the-scenes of a Djerf Avenue shoot. - Credit: Courtesy of Matilda Djerf/Djerf Avenue Courtesy of Matilda ...

INFLUENCER Matilda Djerf has set social platforms alight with her effortless looks and beauty. The Swedish stunner has become a star after she started sharing some of her style tips and techniques ...