Discover the ultimate guide to achieving S/S 24’s fresh faced, ultra-luxe look The Clean Girl Beauty aesthetic isn’t going anywhere. Influencers and celebrities like Hailey Bieber, Kaia Gerber, ...

Kesha said when she was writing 'Tik Tok' that 'the dumber it got, the better it got,' and didn't know it would become her first Number One hit.

Boasting more than three million followers online, influencer and designer Matilda Djerf rose from humble beginnings to an ever-growing empire at the age of 27. It all started in the small town of ...

Former employees in Matilda Djerf’s native Sweden are claiming the lifestyle influencer is a pretty mean boss.

Matilda Djerf seems to be angling for a rebrand after her Djerf Avenue scandal with a new brown hair colour. We investigate.

Matilda Djerf has been slammed over a 'disrespectful' Instagram post after being accused of inflicting 'psychological terror' on employees.

Swedish influencer and entrepreneur Matilda Djerf is not having a very merry Christmas this year. Following allegations of bullying and fatphobia by staff, deleted videos released by her company, ...

A popular social media influencer has issued an apology after a Swedish tabloid published a report saying she created a “work environment filled with fear and psychological pressure” at her ...

Known for her “clean girl” aesthetic looks and bouncy hair, Djerf recently had a prominent campaign with model Hailey Bieber’s skincare and beauty line, Rhode.