Affordable jewelry line Heaven Mayhem has been spotted on A-listers like Hailey Bieber, Sydney Sweeney, and Rosie ...

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Boasting more than three million followers online, influencer and designer Matilda Djerf rose from humble beginnings to an ever-growing empire at the age of 27. It all started in the small town of ...

Matilda Djerf seems to be angling for a rebrand after her Djerf Avenue scandal with a new brown hair colour. We investigate.

If you don’t know Matilda Djerf by name, you might know her by her hair. Blond and thick with swoopy bangs, Djerf’s hair has inspired many TikTok-motivated haircuts in recent years. A Swedish ...

Swedish influencer and fashion brand founder Matilda Djerf has apologised and responded to allegations from former employees who say she led a toxic working environment at her brand, Djerf Avenue ...

If you don’t know Matilda Djerf by name, you might know her by her hair. Blonde and thick with swoopy bangs, Ms. Djerf’s hair has inspired many TikTok-motivated haircuts in recent years.

Meet Matilda Djerf, the Swedish influencer who built multimillion-dollar fashion brand Djerf Avenue and has partnered with Hailey Bieber’s Rhode skincare line.

Influencer and brand founder Matilda Djerf, best known to her 3 million Instagram followers for her sense of style and perfectly blowdried hair, was recently accused of running a toxic workplace ...

Matilda Djerf, 27, is a Swedish influencer with more than 4.5 million followers across TikTok and Instagram. She’s perhaps best known for her Scandinavian cool-girl aesthetic, minimalist and chic ...

Influencer, entrepreneur, and all-around hair icon Matilda Djerf just released her expansion of Djerf Avenue Beauty, giving us what seems to be only a natural next step for the media mogul. Her new ...