Speaking to Indy100, Djerf said her vision was to create beauty cabinet staples that people can't live without. "Hair care was the next natural step," she said.

On Tuesday, Matilda Djerf has apologized publicly after several former employees accused her of bullying and creating a hostile work environment, saying she had “failed” as a leader and colleague.

Quick recap. On Tuesday, 27 January 2025, Matilda Djerf posted a carousel to Instagram in which she was playfully sipping a coffee sporting a chestnut bronde colour change (seen most recently on ...

FYI, ‘90s hair trends are back and my millennial heart is in beauty heaven. I predicted flipped hair, micro bobs and fluffy hair. But there’s one hairstyle I still haven’t talked about that I maintain ...

Influencer Matilda Djerf is breaking her silence. The Djerf Avenue founder, who has over three million Instagram followers, came under fire after 11 anonymous current and former employees of the ...

Djerf Avenue founder Matilda Djerf has responded to the allegations levelled by former employees about an alleged toxic working environment. The 27-year-old CEO took to Instagram to address the ...

If you don’t know Matilda Djerf by name, you might know her by her hair. Blond and thick with swoopy bangs, Djerf’s hair has inspired many TikTok-motivated haircuts in recent years.

If you don’t know Matilda Djerf by name, you might know her by her hair. Blonde and thick with swoopy bangs, Ms. Djerf’s hair has inspired many TikTok-motivated haircuts in recent years.

Ultimate Gen Z It Girl and founder of Djerf Avenue Matilda Djerf has been called out by former employees who have come forward with serious allegations. The Swedish influencer and entrepreneur is ...

What fringe look best with long hair? Ah, the million dollar question. The easy answer: it depends who you ask. '70s curtain bangs – as seen on Sabrina Carpenter and Matilda Djerf – are popular ...

One thing about Matilda Djerf is that she’s always going to have perfect hair. The content creator’s blonde voluminous hairstyle and impossibly bouncy curtain bangs have enthralled her ...