Forget the era of hyper-polished influencers and #sponsored saturation, brands have found a new, more authentic voice: their ...

Primark shoppers have gone wild for a new collection that looks very similar to a popular influencer's brand, for a fraction ...

Primark's sleepwear range has impressed Djerf Avenue fans who love the fruit-themed dressing gowns and sleep essentials ...

Fans of the luxury brand Djerf Avenue are seriously impressed with Primark's new sleepwear range. While some might think nothing compares to Djerf Avenue's beautiful robes and cosy loungewear ...

Quick recap. On Tuesday, 27 January 2025, Matilda Djerf posted a carousel to Instagram in which she was playfully sipping a coffee sporting a chestnut bronde colour change (seen most recently on ...

Your brand's ability and willingness to solve pain points for current and potential customers can make or break your company's existence and relevance in the industry. To help brand leaders remain ...

As we enter 2025, it is clearer than ever that in the back half of this decade, brand building and audience engagement will be rooted in the creation of brand-funded content and entertainment.