Social media has been buzzing with chatter about Djerf Avenue, a fashion brand founded by Swedish influencer Matilda Djerf. Turns out, just shy of a dozen employees have come forward with some ...

Learn all about her and see her response to the accusations. Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old ...

Primark's sleepwear range has impressed Djerf Avenue fans who love the fruit-themed dressing gowns and sleep essentials ...

Fans of Matilda Djerf say they feel let down by accusations of a "toxic work culture" within her clothing brand Swedish clothing brand Djerf Avenue is facing a backlash from fans following claims ...

Quick recap. On Tuesday, 27 January 2025, Matilda Djerf posted a carousel to Instagram in which she was playfully sipping a coffee sporting a chestnut bronde colour change (seen most recently on ...

"I wasn't ready," Matilda Djerf wrote in a post on Instagram, days after a report in Swedish news outlet Aftonbladet sparked a backlash against the brand. In the message, the 27-year-old said the ...

In an Instagram post on Tuesday, Matilda Djerf said she was “genuinely sorry ... cited 11 anonymous former and current workers at the Swedish brand, several of whom said they experienced ...

Fans of the luxury brand Djerf Avenue are seriously impressed with Primark's new sleepwear range. While some might think nothing compares to Djerf Avenue's beautiful robes and cosy loungewear ...