She's kinda a big deal in the modern-day fashion blogger space, famous for popularizing her perfectly coiffed "butterfly haircut" and an aesthetic ... surprised. "Matilda Djerf being canceled ...

Swedish social media influencer and fashion brand founder Matilda Djerf has responded ... of a damaging exposé. Djerf has become the face of an entire aesthetic for young women, sweeping our ...

But it’s a major move given Djerf has built her empire on Scandi style, of which her immaculate blonde blow-dry is an aesthetic centrepiece. Matilda Djerf’s hair is the most searched thing about her, ...

Djerf Avenue fans are flocking to Primark for fruit-themed sleepwear and night-time essentials. For fans of Matilda Djerf's brand, nothing will compare to Djerf Avenue's beautiful robes and cosy ...