Matilda Djerf seems to be angling for a rebrand after her Djerf Avenue scandal with a new brown hair colour. We investigate.

Primark's sleepwear range has impressed Djerf Avenue fans who love the fruit-themed dressing gowns and sleep essentials ...

Primark shoppers have gone wild for a new collection that looks very similar to a popular influencer's brand, for a fraction ...

Fans of the luxury brand Djerf Avenue are seriously impressed with Primark's new sleepwear range. While some might think nothing compares to Djerf Avenue's beautiful robes and cosy loungewear ...

In another post, @N adiamcd praised Primark's dressing gowns, writing: "It's giving Djerf Avenue," and in yet another TikTok, ...

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