Benefit Cosmetics has rolled out a new addition to the company's hit line of BadGal mascaras with the introduction of BadGal Bounce, bringing a combination of high drama and comfort to the users. The ...

The LVMH Moët Hennessy Louis Vuitton-owned makeup and skin care brand is debuting another mascara, this one focused on volume. Called BadGal Bounce, the product retails for $29 and will debut in the ...

I’m picky when it comes to mascara, which means I tend to not get excited when beauty brands launch new ones. Benefit Cosmetics, a brand that’s as picky about engineering mascara as I am about ...

Read more about our Product Review Guidelines here. Up until a couple of years ago, I never wore mascara. It's always a pain to take off, it usually flakes and leaves dark circles under my eyes ...

Having experimented with hundreds of mascaras, Benefit’s latest launch now unsurprisingly sits very comfortably at the top of my list. The idea with the new BADgal Bounce Mascara is long-lasting ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Mascara maven Benefit has created a magnetic mascara. Yes, you read that right. Here, our beauty team trials the new They’re Real Magnet Mascara. Now, another mascara launch has hit the market ...

Benefit Cosmetics has rolled out a new addition to the company's hit line of BadGal mascaras with the introduction of BadGal Bounce, bringing a combination of high drama and comfort to the users.