The rising popularity of weight loss medications like Ozempic and Wegovy is prompting some CPG brands to re-evaluate and adapt their product portfolios to cater to changing consumer needs and eating ...

The consumer packaged goods giant has been ramping up its mobile advertising ... said Chris Henger, executive vice president of digital at Catalina Marketing, St. Petersburg, FL. ?In mobile today, in ...

InMarket, the leader in real-time marketing and measurement, has launched sales lift conversion capabilities for Consumer Packaged Goods (CPG) brands within its award-winning Lift Conversion Index ...

The consumer packaged goods brand ? also the official hair care sponsor of New York Fashion Week ? is leveraging virtual reality to give more exposure to its collection of products while offering ...

In-store marketing and co-merchandising initiatives ... ads that can recreate that moment." Ultimately, all consumer-packaged goods brands need retail to grow from a revenue standpoint and for ...