Seamless incorporation of managed care into brand strategy should begin well before the product is on the market. Prior to launch, the brand team typically lays out the marketing plan, tests ...

Given the prevalence of managed care, it’s incumbent upon the industry to ensure that there is a robust supplier pool.

Jeffrey V. Matous, MD, discusses how best practices in transitioning care between academic and community centers can enhance patient outcomes when receiving bispecific antibodies, and the critical ...