Mondelez International, Inc. engages in the manufacture and marketing of snack food and beverage products. Its products include beverages, biscuits, chocolate, gum and candy, cheese and groceries ...

So how do you launch a historic French biscuit brand into the UK? While our natural inclination was to extol the benefits of LU's 'Frenchness', Brits reject anything that implies French superiority.

Mondelez International, Inc. engages in the manufacture and marketing of snack food and beverage products. Its products include beverages, biscuits, chocolate, gum and candy, cheese and groceries ...