British Airways is attempting to regain control of the narrative. Improved customer messaging and additional status ...
British Airways is backtracking on controversial reforms to its frequent flyer loyalty programme, the BA Club, to make it ...
British Airways has defended changes to its loyalty programme, which has seen a major shift from one based on distance flown ...
British Airways has made tweaks to its loyalty program, just over a month after an overhaul that triggered a storm of ...
BA has updated its new loyalty program ‘The British Airways Club’ with new ways passengers can take advantage of offers to ...
BRITISH AIRWAYS has backtracked on some of the controversial changes to its loyalty programme, that were introduced after ...
British Airways has insisted changes to its loyalty programme will create a fairer system and are not designed to reduce the ...
However, in December 2024 the popular airline announced a new scheme – which has now been backtracked on in a major U-turn.
British Airways has unveiled a revamp of its loyalty programme which has come in for criticism from some frequent flyers.
British Airway's loyalty scheme has been around for over 40 years, but the last few months have seen some major shakeups. The name changed from the Executive Club to simply British Airways Club, but ...