British Airways has defended changes to its loyalty programme, insisting the move towards a spending-based system will create more fairness, not fewer rewards. The airline recently shifted its reward system from one based on distance flown to one based on the amount spent,

British Airways is attempting to regain control of the narrative. Improved customer messaging and additional status sweeteners should help.

British Airways has made tweaks to its loyalty program, just over a month after an overhaul that triggered a storm of complaints from the airline’s customers about how to earn points.

British Airways has insisted changes to its loyalty programme will create a fairer system and are not designed to reduce the number of people rewarded. The airline is switching from awarding points based on the distance flown or fare class to the amount spent,

British Airways is making a change to its famous loyalty programme – starting now. BA loyalists have traditionally earned ‘tier points’ according to the number of miles flown each year. The more you collect,