The goal? To let members earn and redeem points on "stays with soul," rather than the cookie-cutter properties that make up ...

Paying close attention to what she spends allows her to pack her cart with fresh vegetables, high-protein milks and other healthy choices ...

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...

Carnival (CCL) stock slipped on Monday after the cruise line company announced controversial changes to its loyalty program. The company will nix its Very Important Fun Person (VIFP) program next year ...

Just when British Airways was beginning to hope that the furore over changes to its loyalty programme was dying down, it has blown up again. The reason? BA executives have – months late – finally told ...