Adnan Sarkar, Founder of Easy Boba, commented on the initiative: “We are thrilled to offer this Loyalty Card as part of our ongoing efforts to create lasting connections with our customers. At Easy ...

The bubble tea craze in China has turned many entrepreneurs into billionaires. The latest addition to the growing list is Yun’an Wang, founder and chairman of Guming Holdings Ltd. The Chinese ...

Late last year, Marvel actor Simu Liu was caught up in a boba (bubble tea) controversy after Canadian bubble tea company Bobba appeared on TV show Dragon's Den. During its pitch for CA$1 million ...

Cash-back rewards, gift cards and even experiential options like event tickets are in high demand. This represents a significant opportunity for marketers to enhance their customer loyalty ...

As micro-redemptions take hold, so will the demand for having the ability to spend loyalty points like cash or card at checkout. As a few companies look to lead the adoption of points as currency ...

Grocery chain Kroger, pharmacy giant CVS, and department retailer Kohl's are among the 350 companies with the best loyalty and rewards programs in the United States, according to USA TODAY and its ...