Primo - partially owned by influencer, Grant Horvat - has been designated as the “official golf apparel sponsor” of Phil ...

Phil Mickelson's LIV Golf team has received a welcome boost ahead of the new season, with the HyFlyers announcing a new ...

Golf apparel brand Primo later this morning is announcing a partnership with Phil Mickelson and his LIV Golf team, HyFlyers GC, designating it as the franchise's first official golf apparel sponsor.

Primo, one of the fastest growing golf apparel lines and one that is based in Lehi, announced Monday a partnership with ...

Phil Mickelson has confirmed his LIV Golf team, the Hy Flyers, has signed an apparel agreement with Primo. Phil Mickelson has confirmed Primo will be the official apparel sponsor of the HyFlyers.

Spotted: Cameron Smith's LIV Golf team Ripper GC are repping brand new Greyson apparel on LIV Golf in 2025. Cameron Smith's ...

After Tyrrell Hatton’s DP World Tour win Sunday, Rory McIlroy wants the LIV golfer back on the European Ryder Cup team.

Primo Golf, which calls itself one of the fastest growing golf apparel lines in the game with headquarters in Lehi, announced a partnership Monday with Mickelson and his LIV Golf team, HyFlyers GC.

LIV golfer Cam Smith was spotted wearing new apparel, hinting at a new deal. LIV Golf's Cleek GC has released a reel on their Instagram account, featuring players from different teams, including ...

Fox Sports is back in the golf realm, agreeing to a multi-year media right deal with LIV Golf to broadcast all its tournaments beginning in 2025.