News

A Masters win could help LIV Golf get much-needed eyeballs on league
LIV Golf is in desperate need of more eyeballs on its product. It feels like their players are plying their trade in Witness ...
Inside the LIV Golf TV Control Room, Which Produces a Fast-Moving Show
The LIV Golf broadcast has 240 people working in sync to create a show. SI went behind the scenes to learn more.
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LIV Golf CEO on LIV Golf's success: I've never seen any kind of pace like this before
LIV Golf CEO is especially delighted with the reaction of fans of this product outside the US, believing that these are ...
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Why this is LIV Golf’s most important weekend yet
LIV Golf makes its 2025 U.S. debut this week, and even its new CEO acknowledges it is a crucial week for the league.
What's next for LIV Golf? CEO Scott O'Neil wants to 'be ambitious' with league's future
Will LIV Golf expand to new courses? Bring in new stars? Add new teams? CEO Scott O'Neil lays out his ambitions for the ...
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Why LIV's new CEO, Scott O'Neil, softened the league's slogan to: Long LIV Golf
LIV Golf, the Saudi Arabia-backed golf league, has softened its slogan from "Golf, But Louder" to "Long LIV Golf." DORAL — LIV Golf pushed its brand for the first three seasons by ...