Jon Rahm's LIV Golf team, Legion XIII, landed a deal with Greyson Clothiers apparel brand ahead of the 2025 LIV golf season.

The PGA Tour thanked President Donald Trump for intervening in its previously futile efforts to broker a business agreement ...

Despite no mega-signings, there is plenty new in LIV Golf in 2025 after a busy off season of hiring, scheduling and ...

LIV Golf finally has a route into a men's Major Championship after the USGA announced a new exemption for the 54-hole tour ...

“Tom is used to travelling the world, which I think is a big key,” Rahm said. “One of the reasons why maybe Caleb had not a ...

Golf apparel brand Primo later this morning is announcing a partnership with Phil Mickelson and his LIV Golf team, HyFlyers GC, designating it as the franchise's first official golf apparel sponsor.

Primo Golf, which calls itself one of the fastest growing golf apparel lines in the game with headquarters in Lehi, announced a partnership Monday with Mickelson and his LIV Golf team, HyFlyers GC.

LIV golfer Cam Smith was spotted wearing new apparel, hinting at a new deal. LIV Golf's Cleek GC has released a reel on their Instagram account, featuring players from different teams, including ...

While his proposals are meant for the country writ large, across industries and geographies, they could affect countries that export towels and tee gifts as much as technology and t-shirts.

When then-amateur star Eugenio Chacarra joined LIV Golf in the summer of 2022, it was another coup for the so-called “rebel league,” which already had fractured the men’s professional game ...