Though hoop dreams didn’t work out for Gelo the way they did for his older and younger brothers, the middle child bouncing between NBA 10-day contracts and G-League stints, perhaps it’s a different lane entirely that’ll bring him success.

From the same family who made basketball a form of reality TV and who tried to create a shoe empire comes a new breakthrough: Music. The latest Ball venture features LiAngelo Ball as its figurehead—and it seems as powerful as the cultural moments his father,

LiAngelo Ball’s new track "Tweaker" became an instant hit in the Cavs' locker room, much like it did with everyone else so far.