Meet Haeyoung Cha, the straight-talking founder of cult Korean perfume brand Nonfiction, which is poised to take Hong Kong – ...

If there weren’t enough skincare products to follow in the United States market, beauty buyers are all about Korea for snagging their lotions and potions. And, rightfully so. Serious Korean skincare ...

Credit: Freepik According to Korean skincare secrets, there are a few mistakes you must avoid to keep your skin healthy. Credit: AI Generative K-Beauty is incomplete without the usage of a ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Whether a skincare enthusiast or not, K-beauty is a term well-known among young Indians. Elaborate 10-step skincare routines, an obsession with multi-step skincare, sheet masks, rice water, and snail ...

But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

But, owing to the fact it has extended its shade range considerably (it’s now available in 40 shades as opposed to a measly ...

In the next quarter, the e-commerce marketplace is planning to launch its own offline store in Delhi and Hyderabad. These ...

SEOUL, Feb. 4 (Yonhap) -- LG Household & Health Care Co. (LG H&H), a South Korean cosmetics company, said Tuesday its ...

Kline + Company state in its recent K-Beauty report: “After a temporary decline in the early 2020s, driven by shifting ...

Dozens of people lined up for hours Saturday morning for the grand opening of a new Korean pop culture store: Mins Studios ...

Erica Choi, co-founder of Superegg and a licensed esthetician, explains what glass skin is and how to unlock a clear ...